Anyone who has ever owned a dog knows that some of the fun and excitement comes from buying your dog new toys, beds, and supplies that will make its life with you that much better. As a pet store owner, you’re also well-acquainted with this excitement. You’ve undoubtedly encountered many customers who have eagerly filled their shopping carts with anything and everything their new dog could need.
When you’re looking for dog treats to stock your store with, buying wholesale is usually your best option. Buying wholesale means spending more upfront, but since you’re buying a lot of product, the price per unit is usually discounted. This is a great option for the entrepreneurial pet store owner; you’ll increase your profits by spending less while still stocking your store with the best products for your customers.
As a natural pet store, your specialty products and dedication to your customers are what make you stand out more than anything else. But it doesn’t hurt to do a little bit of marketing to drive traffic into your store. Highlighting your commitment to natural products is the best way to stand out against your competitors.
If your small natural pet store is trying to compete with the big chain stores, there are a few marketing tactics you can use to get an upper hand. Of course, the most important part of your strategy should be to emphasize that you are independent, natural, and local.