When you’re looking for dog treats to stock your store with, buying wholesale is usually your best option. Buying wholesale means spending more upfront, but since you’re buying a lot of product, the price per unit is usually discounted. This is a great option for the entrepreneurial pet store owner; you’ll increase your profits by spending less while still stocking your store with the best products for your customers.
As a natural pet store, your specialty products and dedication to your customers are what make you stand out more than anything else. But it doesn’t hurt to do a little bit of marketing to drive traffic into your store. Highlighting your commitment to natural products is the best way to stand out against your competitors.
If your small natural pet store is trying to compete with the big chain stores, there are a few marketing tactics you can use to get an upper hand. Of course, the most important part of your strategy should be to emphasize that you are independent, natural, and local.
You put the time into researching various vendors and carefully selected new lines of dog treats, dog toys, and grooming supplies to bring into your store. You wrote a perfectly crafted email blast and promoted the new products on social media, inviting customers in to your shop. You meticulously merchandised all of the new products on an endcap that gets a lot of foot traffic and printed flashy signs to draw your customer’s attention. Now what’s left?